Training for the Real Estate Professional
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Bob Canter's Results-Based Training . . .

Small class sizes
High energy exercises
Tailored role playing
Coaching and feedback



Can you afford to make costly mistakes because you didn't have a solid foundation for your new profession?

In just one week you will learn the
Fundamentals of Successful
Commercial Real Estate Brokerage



Section One: Market Knowledge—First Things First

What you will learn:
Creating your real estate farm
Learning the terrain...where are the properties
Learning the differences between commercial property types
Understanding the fine points of market dynamics
Where to find reliable information resources and how to use them effectively

Section Two: Winning Business

What you will learn:
How and where to prospect for business
Finding out the "needs and wants" of whomever you are representing
Winning presentations that secure assignments
Creating you own "Tour Book"
Interpreting market conditions

Section Three: Legal Agreements

What you will learn:
How to negotiate and write a commission agreement
Commercial leases-understanding basic clauses
Preparing letters of intent, counter offers, and RFPs

Section Four: Creating & Maintaining Relationships

What you will learn:
Basic commercial real estate marketing techniques
Competing for business-The Beauty Contest-everyone is vulnerable
Properly servicing your clients/prospects
Networking within the commercial real estate industry

Section Five: Closing the Deal-Being the Quarterback

What you will learn:
Avoiding landmines and being blindsided
Collateral issues, environmental, attorneys, landlords
Tenant and buyer credit, work letter, broker cooperation
Commercial real estate finance-just the basics



Your Investment . . . $2000

Make $100,000+ This Year . . . Invest $2000 and one week of your time to fast track your earnings to the $100,000 level and beyond.

Reality check: How much are you making per hour today?

________ _________ _________ _________
$20 $30 $50 $75 $100


What are your current yearly revenues based on 2,000 hours in a work year?

________ _________ _________ _________

$40,000 $60,000 $100,000 $150,000 $200,000  

After taking the workshop, where do you want your yearly revenues to be?

_________ _________

$100,000 $150,000 $200,000+  


From Kelly Offutt. . . "Bob Canter has given me the knowledge to succeed in my commercial real estate career. I went from knowing very little about commercial real estate five years ago to becoming a Senior Information Management Coordinator for one of the world's leading commercial brokerage firms, CB Richard Ellis. He has been a true mentor to me."
Kelly Offutt, Senior Information Management Coordinator





Bob Canter's Results-Based Training . . .

Small class sizes
High energy exercises
Tailored role playing
Coaching and feedback




"I developed this one-week training program because it is essential for new or inexperienced people in the industry to become successful in the shortest time possible. Real estate licensees now have the opportunity to benefit from 30 years of multi-million dollar sales successes."—Bob Canter



Sell More, Earn More . . . If you are new to commercial real estate or an inexperienced agent, Bob's 5-Step Commercial Real Estate Sales Training Program will enable you to launch a more successful business. You'll sell more, and earn more.

You Benefit From Results-Based Training That Is:

Immediately Usable
Fast
Achievable
Proven

Affordable

In His One-Week Program, You Increase Your Earnings by Learning . . .

  1. How and where to prospect.

  2. What information sources are available and why and how to use them.

  3. What are the ordinary and customary commission rates, and how to write a commission agreement that will protect you and your company so you can get paid, not just on the initial lease term but on tenant renewals and expansions for longer periods of time. (Did you know you could be paid for tenant renewals?)

  4. How to obtain exclusive property representative assignments.

  5. How to obtain exclusive tenant representative assignments.

  6. How to put together a "Tour Book" for your client/prospect.

  7. How to interpret market conditions such as vacancy and absorption rates and use the facts to your advantage.

  8. How to find out the "needs and wants" of whomever you are representing.

  9. The best qualifying questions to ask and how to avoid wasting your time with shoppers.

  10. The basics about commercial lease clauses and what they mean to your tenant and the landlord.

  11. The differences between commercial property types and the approach that is needed for each discipline.

  12. How to prepare a Letter of Intent or Request for Proposal (RFP).

  13. Basic commercial real estate marketing techniques.

  14. How to service your clients/prospects to earn their repeat business.

  15. Where to network within industry circles.

  16. How to compete and win the "Beauty Contest"

  17. The basic principles of commercial real estate finance.

  18. How to identify the major players in the local industry.

  19. The latest technology to make winning presentations to corporate real estate directors/managers and private commercial owners.

  20. How to become the "go to" person in a geographic area. (I know one agent that sold the same 150,000 sq. ft office property three times in five years-each time for a higher price than the last).

  21. Where the landmines are in each deal, how to avoid being blindsided, and how to deal with issues such as environmental, credit, tenant improvement costs, competitors, good and bad landlords, legal obstacles, broker cooperation, and more.

* Training for the Commercial Real Estate Professional *
© Performance Realty Solutions, LLC * (240) 403-4040

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